As the innovative inventor of the world's first 100% natural lubricant BIOglide and the million-fold popular lubricant brand AQUAglide, JOYDIVISION has made a name for itself both nationally and internationally. JOYDIVISION became the world market leader with its threadless soft tampons. The extensive JOYDIVISION product range includes more than 250 sexual wellness and intimate care products.
JOYDIVISION international AG has been the leading German lifestyle brand manufacturer and specialist for premium intimate care and sexual wellness products for more than 25 years.
We are the multiple award-winning manufacturer with multiple award-winning products for intimate health that are developed and produced 100% MADE IN GERMANY.
Recommended by doctors and sexual counsellors.
Our foundation in Germany in 1994 was driven by the vision to develop innovative, high quality Intimate Care and Sexual Wellness products that promote the pleasure and enjoyment of sexuality, are harmless to health, offer unprecedented benefits to the consumer, do not harm the environment and also offer business partners the opportunity to make their product range more attractive.
JOYDIVISION stands for a relaxed approach to the subject of sexuality. Our passion lies in the development and production of high-quality products that are perfectly tailored to the needs of consumers. In doing so, a corporate culture characterised by innovation is important to us. For example, JOYDIVISION recognised emerging lifestyle and eco trends at an early stage and - out of conviction - expanded its product portfolio accordingly.
Our mission is to help people achieve more sensuality and joy. We want to encourage people to increase their quality of life in connection with their health promotion and to deal playfully with their bodies and those of their partners.
JOYDIVISION premium products are very well known, they have been used hundreds of millions of times all over the world! The target group starts at the age of 18 up to old age.
The extensive JOYDIVISION product range includes more than 250 branded products for sexual wellness and intimate care, which are successfully sold in over 25000 shops in more than 70 countries worldwide. In addition to lubricants, the range also includes hygiene products, massage products as well as sexual health supplements and intimate cosmetics.
Suitable for every distribution channel - such as drugstores, pharmacies, health and lifestyle retailers, online retailers - around the world.
To ensure the highest quality, our JOYDIVISION products are only made from the highest quality ingredients and materials.
For JOYDIVISION, it is a matter of course that we follow DIN EN ISO 13485 and GMP for our medical products, cosmetics, food supplements, commodity products, etc.
All our products are extensively tested before being placed on the market (dermatological skin compatibility, biocompatibility, condom compatibility, suitability for use, ease of application, etc.).
In addition, our products are subject to constant quality control by our QM department (compliance with specifications, microbiological safety, etc.).
As a multiple inventor with numerous patents and other industrial property rights, JOYDIVISION has made a name for itself with these innovations, among others:
- The world's first 100% natural and only CO2-neutral lubricant (BIOglide).
- Europe's popular lubricant brand (AQUAglide)
- World market leadership in threadless tampons (Soft-Tampons)
- German market leadership in sexual products (PENISEX, CLITORISEX, EROpharm)
- The world's safest disinfectant spray for love toys (clean'n'safe), which is effective against microorganisms and viruses
JOYDIVISION is internationally positioned. With customers on all continents and an international team of employees in different parts of the world.
JOYDIVISION stands for cross-border partnerships, regardless of gender, ethnic origin, world view as well as other values.
